Marketing Your Team—welcoming customers and networking with the world.
Building and enhancing relationships are the key foundation to all marketing! Understanding relationship-building is critical. A bakery that makes coffee cake, for example, isn’t just delivering a sweet snack. It’s fueling communication at a staff meeting or helping to build conversations with prospective clients at a professional conference. That bakery will want not just succulent images of its cake with a cup of Java. It also needs to show the cake in the context of a business meeting. That enthusiastic prospect munching down on a piece of delicious coffee cake seals the deal!
Creating Images—developing the photography brief.
I begin the photographic process in the same way as any well-designed communication by looking at your target market. What are their demographics, income, ethnicity and personal preferences? Next, what are the specific characteristics or qualities of your product that appeal to your target market? Here we could be talking about the elegance of a spacious dining room, proximity to urban amenities, convenient working space, old-world service or Italian decor. Upon receiving or viewing your marketing communication what action do you want your customers to take? Working with you I then create a photography brief that states in detail the specifics of each shot. Then we don’t simply take the photos we make them! Final photographs are professionally retouched and optimized for the Internet–while also working well in brochures and other printed marketing materials.
Communicating with Experience—delivering your marketing message effectively.
Fred Brown, Photographer and owner of Target Market Photography, began his working career in economics, market analysis and business planning. He helped the Continuing Education department at Algonquin College develop a successful focus on career development for young working adults. After being “downsized” in the early 90s, Fred refocused on technical communication for high technology. He helped large and small companies such as Nortel Networks and Multi-processor Toolsmiths explain how to use the features of their advanced products. Fred also created back-of-the-book, multi-format indexes for such leading-edge publishers as O’Reilly Media. As a skilled and experienced communicator Fred knows how to analyze the needs of the audience and how to engage that audience in order to achieve the desired result. Now, not quite “retired,” he combines a long held passion for photography with his well-honed business and communication skills to help you meet your business goals.